Build a trust-focused improvement for Stock used by small businesses

Problem Statement Description

Product context: Adobe is a creative, document, and marketing software company; its products include Creative Cloud, Photoshop, Illustrator, Acrobat, Adobe Express, Firefly, and Experience Cloud.

Adobe Stock helps small businesses find and license imagery, videos, templates, audio, and AI-generated assets for marketing, websites, social posts, presentations, and client-facing materials. For these users, “trust” is not abstract: a wrong license, misleading asset, poor-quality file, or unclear AI provenance can create legal risk, brand damage, wasted time, or expensive rework.

Design a trust-focused improvement for small-business users of Adobe Stock. The improvement should fit into the asset discovery, evaluation, licensing, download, and usage workflow, especially for teams that may not have in-house legal, brand, or creative operations support. Consider how trust is built before purchase, during collaboration, and after an asset is used in a real campaign or customer-facing deliverable.

Your scope should be product experience design, not a broad brand campaign. You may focus on one high-value trust problem within Stock, but the proposed experience should be realistic for Adobe’s ecosystem and sensitive to professional creative standards, AI-generated content concerns, licensing clarity, and small-business resource constraints.

The experience should consider:

- The specific small-business user or team you are designing for, such as owners, marketers, designers, agencies, or freelancers supporting SMB clients.

- The points in the Stock workflow where uncertainty, risk, or lack of confidence currently creates friction.

- What information users need to confidently choose, license, share, and reuse an asset.

- How the experience should handle licensing terms, usage rights, model/property releases, AI-generated content, provenance, quality, and brand safety.

- How trust signals can be presented without overwhelming users or slowing down creative exploration.

- How the improvement could connect with Adobe tools and workflows where assets are actually edited, approved, and published.

- How to support collaboration and accountability when multiple people are reviewing or approving assets.

- What success would look like for both small businesses and Adobe Stock.

The goal is to define a focused product improvement that makes small businesses more confident using Adobe Stock in real commercial work, while preserving speed, creative flexibility, and Adobe’s reputation for professional-grade, trustworthy creative tools.