Click-through rate on Netflix is down by 10%. What would you do?

Focus on identifying potential causes for the decline in click-through rate (CTR) by analyzing user behavior, content changes, and external factors. Consider segmenting the user base to see if the drop is uniform across demographics or specific to certain groups. Propose actionable strategies to investigate the issue, such as A/B testing different thumbnails or descriptions, and suggest metrics to track the effectiveness of these changes. Additionally, think about how you would communicate findings and recommendations to stakeholders, emphasizing data-driven decision-making.