Design a new feature in Acrobat that helps video editors achieve better outcomes at global scale

Problem Statement Description

Product context: Adobe is a creative, document, and marketing software company; its products include Creative Cloud, Photoshop, Illustrator, Acrobat, Adobe Express, Firefly, and Experience Cloud.

Adobe Acrobat is a trusted document and collaboration product, but video editors often work across many non-video artifacts that shape final video quality: creative briefs, scripts, storyboards, shot lists, review notes, subtitles, release forms, brand guidelines, localization feedback, and approval documents. These workflows become especially painful when editors collaborate with producers, marketers, legal teams, clients, translators, and regional reviewers across time zones and languages.

Design a new Acrobat feature that helps professional or semi-professional video editors achieve better outcomes at global scale. The focus is not to turn Acrobat into a video editor, but to identify where Acrobat can meaningfully improve the document-heavy parts of the video production workflow and connect them to better creative, operational, or business outcomes.

Your design should account for Adobe’s strengths in professional creative workflows, trusted documents, enterprise collaboration, and responsible AI. Consider how Acrobat could fit alongside tools such as Premiere Pro, Frame.io, Creative Cloud, marketing systems, and common collaboration platforms without creating unnecessary workflow duplication.

The experience should consider:

- The specific video editor segment you are designing for, such as freelance editors, agency teams, enterprise marketing teams, media studios, or global localization teams.

- The end-to-end workflow moments where Acrobat is relevant before, during, or after video editing.

- Pain points around feedback consolidation, approvals, version control, localization, accessibility, legal review, asset handoff, and stakeholder alignment.

- How global scale changes the product requirements, including language, regional compliance, distributed teams, permissions, and enterprise governance.

- How AI or automation could help while maintaining user trust, creative control, transparency, and data privacy.

- The collaboration model between editors and non-editor stakeholders who may not use professional video tools.

- Integration opportunities and boundaries with Adobe’s broader ecosystem and third-party tools.

- Trade-offs between depth for professional users, simplicity for casual reviewers, and scalability for large organizations.

The goal is to define a clear user problem, articulate why Acrobat is a credible product surface for solving it, and design a feature experience that improves the video production workflow without drifting into generic collaboration or full video-editing functionality.