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Facebook wants to split its News Feed into two. What metrics would you evaluate to validate this decision?

Facebook wants to split its News Feed into two. What metrics would you evaluate to validate this decision?

Additional context: FB wants to test a new feature—split the News feed into two—Friends and Family Feed and Media Feed (clarified commercial/ads/other). 1. How would you validate this and with what metrics? 2. What are the downsides of your metrics? 3. Why did you choose “X “ market as a lower risk for launch?

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