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How do you normally do discovery on customer problems?

Focus on outlining your specific methods for discovering customer problems, emphasizing both qualitative and quantitative approaches. Discuss the tools and techniques you use, such as user interviews, surveys, and analytics, and explain how you prioritize which problems to tackle first. Highlight any frameworks or processes you follow, such as Jobs to Be Done or design thinking, and provide examples of how your discovery process has led to actionable insights or product improvements. Be prepared to reflect on a particular instance where your discovery efforts significantly impacted a product decision.

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Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.

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