How would you increase the number of users on YouTube?

Focus on identifying specific target demographics that YouTube could engage to increase its user base. Consider both content creators and viewers; think about what types of content or features could attract new users. Discuss potential partnerships, marketing strategies, or product enhancements that could facilitate user acquisition. Be prepared to analyze the competitive landscape and suggest how YouTube can differentiate itself from other platforms. Finally, consider the implications of your strategies on user retention and engagement, not just acquisition.