How would you increase user engagement as a PM for Spotify?

Focus on identifying specific features or enhancements that could drive user engagement on Spotify. Consider both existing functionalities and potential new offerings, such as personalized playlists, social sharing options, or gamification elements. Discuss how these changes could cater to different user segments, including casual listeners and avid music fans. Be prepared to back your ideas with data or user research insights that highlight the potential impact on engagement metrics. Lastly, think about how you would prioritize these initiatives and measure their success post-implementation.