How would you measure success for LinkedIn events?

Focus on identifying key performance indicators (KPIs) that align with LinkedIn's overall objectives for events. Consider both quantitative metrics, such as attendance rates, engagement levels during events, and post-event follow-up actions, as well as qualitative feedback from participants. Discuss how you would segment the data to understand success across different types of events (e.g., webinars, networking events) and user demographics. Additionally, think about how you would track long-term impact, such as user retention or increased platform usage following an event. Be prepared to justify your chosen metrics and how they tie back to LinkedIn's business goals.