Imagine you are a PM at an international hotel brand (e.g., Hilton) and you have to create a booking app. What north star metric will you use to measure the success of the app?

Focus on identifying a north star metric that aligns with the core objectives of the booking app and the overall business goals of the hotel brand. Consider metrics that reflect user engagement, conversion rates, and customer satisfaction. Discuss how your chosen metric will drive decision-making and prioritize features, ensuring it captures the essence of user experience and business growth. Be prepared to justify your choice with data or examples from the hospitality industry, and consider potential challenges in measuring and optimizing this metric over time.