Imagine you're a PM for Alaska Airlines. How would you improve the in-flight experience for customers?

Focus on identifying specific pain points in the current in-flight experience for Alaska Airlines customers. Consider aspects such as seating comfort, in-flight entertainment, food and beverage options, and customer service. Think about how to leverage technology to enhance the experience, such as mobile apps for ordering or personalized entertainment options. Be prepared to discuss potential trade-offs, costs, and how your improvements align with Alaska Airlines' brand values and customer expectations. Prioritize your ideas based on impact and feasibility, and be ready to justify your choices with data or customer feedback.