You are the PM at Lyft and there's a sudden increase in user cancellations. How would you analyze this issue and what steps would you take to address it?

Focus on identifying the key metrics that could indicate the reasons behind the increase in user cancellations, such as cancellation rates by time of day, location, or user demographics. Consider conducting a cohort analysis to see if specific user groups are more affected than others. Discuss potential qualitative methods, like user surveys or feedback loops, to gather insights directly from users about their cancellation reasons. Once you identify the root causes, outline actionable steps to address the issue, such as improving driver availability, enhancing user experience, or implementing incentives for completed rides. Be prepared to prioritize these solutions based on impact and feasibility.