You're a PM at Instagram Reels. How would you measure the success of introducing ads?

Focus on identifying key performance indicators (KPIs) that reflect both user engagement and revenue generation. Consider metrics such as ad impressions, click-through rates (CTR), and conversion rates to gauge user interaction with the ads. Additionally, evaluate the impact on overall user engagement metrics for Reels, such as average watch time and user retention rates. Discuss how you would segment the data to analyze performance across different demographics and content types. Finally, think about how you would set benchmarks for success and what time frame you would use to assess the effectiveness of the ads.