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You're a PM at Meta. DAU for Instagram is down while MAU is constant. How do you solve for this?
- Metrics
- Top-Interview
- Hard
- 15 min
Focus on identifying the reasons behind the decline in Daily Active Users (DAU) while Monthly Active Users (MAU) remain stable. Start by analyzing user engagement patterns, such as session length and frequency of visits, to pinpoint potential causes. Consider demographic shifts, changes in user behavior, or external factors impacting daily usage. Propose actionable strategies to increase DAU, such as enhancing user experience, introducing new features, or targeted marketing campaigns. Be prepared to discuss how you would measure the success of your proposed solutions and iterate based on user feedback.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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