You're a PM for a chat messenger app. How would you prioritize between adding emoticons on the chat or adding chat backup?

Focus on evaluating the user impact and business value of both features. Consider the target audience and how each feature aligns with user needs—emoticons may enhance user engagement and expression, while chat backup could address user concerns about data loss and retention. Analyze potential metrics such as user retention, engagement rates, and customer satisfaction to support your prioritization. Additionally, think about the implementation effort and timeline for each feature, and how they fit into the overall product roadmap. Be prepared to justify your decision with data-driven reasoning.