You're a PM for Facebook Feed. How would you decide if you should split the page into separate tabs for friends and non-friends content?

Focus on identifying user needs and behaviors related to content consumption on Facebook. Start by discussing how you would gather qualitative and quantitative data to understand user preferences for friend versus non-friend content. Consider conducting user interviews, surveys, and analyzing engagement metrics to assess the impact of such a split on user experience. Evaluate potential trade-offs, such as ease of navigation versus content discovery, and think about how this change could affect user retention and engagement. Finally, outline a testing strategy, such as A/B testing, to validate your decision before full implementation.