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You're a PM for Reels at Meta. With Reels watch time up 20% but Instagram posts down 20%, what would you do?
- Metrics
- Top-Interview
- Medium
- 10 min
Focus on understanding the implications of the metrics provided: a 20% increase in Reels watch time suggests growing user engagement with this feature, while a 20% decrease in Instagram posts indicates potential user disengagement from traditional posts. Analyze the reasons behind these trends—consider user behavior shifts, content preferences, and competitive landscape. Propose actionable strategies to leverage the growth in Reels, such as enhancing creator incentives or integrating features that encourage cross-posting. Additionally, address how to revitalize engagement with Instagram posts, possibly by introducing new formats or features that blend the two experiences. Be prepared to discuss potential trade-offs and how to measure the success of your proposed initiatives.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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