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You're a PM for Spotify Podcasts. Why did your team add podcasts to Spotify and why before audiobooks? What metrics were used to track the product's success?
- Metrics
- Top-Interview
- Easy
- 10 min
Focus on articulating the strategic reasoning behind Spotify's decision to prioritize podcasts over audiobooks. Consider the market trends, user engagement, and content consumption patterns that made podcasts a more compelling addition at that time. When discussing metrics, emphasize key performance indicators such as user growth, engagement rates (e.g., average listening time), retention rates, and how these metrics align with Spotify's overall business goals. Be prepared to explain how these metrics would inform future product decisions and iterations.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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