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You're a PM for Uber Eats. Cart conversation has dropped by 10% in the last 3 months. How would you find the root cause?
- Metrics
- Top-Interview
- Easy
- 20 min
Focus on breaking down the problem into specific areas that could influence cart conversion, such as user experience, pricing, and external factors. Start by analyzing user behavior data to identify any trends or patterns leading to the drop. Consider conducting user interviews or surveys to gather qualitative insights. Look into any recent changes in the app or market conditions that could have impacted user decisions. Finally, prioritize your findings and suggest actionable next steps to address the root cause.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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