You're PM for Facebook ads. How would you define success metrics for the team? You're considering adding GenAI capabilities to the ad creation process for new sellers. How would you decide whether to ship this?

Focus on identifying key performance indicators (KPIs) that align with both user engagement and business objectives for Facebook ads. Consider metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to gauge the effectiveness of ads created with GenAI. Discuss how you would gather data from pilot tests or A/B testing to assess the impact of GenAI on ad performance. Additionally, think about user feedback and adoption rates from new sellers to determine if the feature meets their needs. Lastly, outline a framework for making the go/no-go decision based on the data collected and the potential ROI.