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You're the PM for Coinbase. DAU is down by 10%. What do you do to investigate?
- Metrics
- Top Interview Questions
- Easy
- 20 min
Focus on a structured approach to diagnosing the decline in Daily Active Users (DAU). Start by identifying key metrics that could provide insights, such as user retention rates, acquisition channels, and engagement levels. Consider segmenting users by demographics or behavior to pinpoint where the drop is most significant. Discuss potential external factors, like market trends or competitor actions, that might influence user activity. Finally, outline a plan for gathering qualitative feedback from users to understand their experiences and motivations.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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