As a PM for Spotify Podcasts, what success metrics would you define? If engagement on Spotify Music is down while engagement on Spotify Podcasts is up, what actions would you take?

Focus on identifying key success metrics that directly reflect user engagement and satisfaction with Spotify Podcasts. Consider metrics such as listen-through rates, average listening time, subscriber growth, and user retention specifically for podcasts. When addressing the scenario of declining engagement in Spotify Music, think critically about the implications of this shift—explore potential reasons behind the trend and how it might affect overall platform strategy. Discuss actionable steps you would take to balance the two segments, such as cross-promotional strategies, content diversification, or user feedback initiatives to enhance the music experience while capitalizing on podcast growth.