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As a PM for Zepto, how would you develop a strategy to increase the average order value per user?
- Strategy
- Top-Interview
- Hard
- 15 min
Focus on identifying key drivers that influence average order value (AOV) within the context of Zepto's business model. Consider customer behavior, product assortment, and pricing strategies. Explore upselling and cross-selling opportunities, such as bundling products or offering discounts on larger orders. Analyze competitor strategies and market trends to inform your approach. Finally, outline metrics to measure the effectiveness of your strategy and how you would iterate based on user feedback and data insights.
What this question tests
- Strategy
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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