You're a PM for Max, HBO's video streaming service. Roku wants to include an HBO button on their new remote control. How much should HBO pay for this feature?

Focus on the value proposition of having an HBO button on the Roku remote. Consider the potential increase in user engagement and subscriptions that could result from easier access to Max. Analyze the demographics of Roku users and how they overlap with HBO’s target audience. Factor in the costs associated with acquiring new subscribers, as well as any potential revenue sharing or partnership agreements with Roku. Finally, think about how to frame your recommendation with data-driven insights, including estimated user growth and retention rates, to justify the proposed payment amount.