Grow new Airbnb users by 3x.

Focus on identifying key strategies to attract new users to Airbnb, considering both short-term and long-term approaches. Analyze the target audience and explore various marketing channels, partnerships, and product enhancements that could drive user acquisition. Be prepared to discuss specific initiatives, such as referral programs, localized marketing campaigns, or collaborations with travel influencers. Additionally, consider the implications of scaling user growth on Airbnb's platform, including potential impacts on supply, user experience, and community trust. Use data to support your recommendations and think critically about the feasibility of your proposed strategies.