As CEO of Microsoft, how would you increase Internet Explorer usage?

Focus on understanding the competitive landscape of web browsers and identify the unique value propositions that Internet Explorer can offer. Consider both short-term and long-term strategies, including potential partnerships, marketing campaigns, and feature enhancements that could attract users. Discuss how you would leverage Microsoft's existing ecosystem, such as Windows and Office, to drive adoption. Be prepared to address potential challenges, including user perception and competition from other browsers, and how you would measure the success of your initiatives.