You're a PM at Netflix tasked with launching their first ads program. How would you approach this?

Focus on understanding Netflix's unique value proposition and how an ads program could align with or disrupt that. Start by analyzing the target audience and their viewing habits to identify potential ad formats that would resonate. Consider the competitive landscape, including how other streaming services monetize through ads, and what lessons can be learned. Outline a phased approach for the rollout, including user testing to gauge reactions and metrics for success. Finally, discuss how to balance user experience with ad revenue, ensuring that the core Netflix experience remains intact while still achieving business goals.