How does Capital One Shopping create value for Capital One?

Focus on identifying the specific ways Capital One Shopping enhances Capital One's overall business strategy. Consider aspects such as customer acquisition, retention, and engagement, as well as any potential revenue streams generated through partnerships or affiliate marketing. Discuss how Capital One Shopping aligns with the company's broader goals, such as increasing customer loyalty or leveraging data insights. Be prepared to highlight both qualitative and quantitative benefits, and think about how this service differentiates Capital One in the competitive landscape of financial services.