Should Google enter the ridesharing market?

Focus on evaluating the strategic fit of ridesharing within Google's existing business model and ecosystem. Consider how entering this market aligns with Google's core competencies, such as data analytics and mapping services. Analyze potential competitive advantages and threats, including existing players like Uber and Lyft, and assess market demand and regulatory challenges. Discuss potential synergies with Google's other services, such as Google Maps and Waymo, and explore the long-term vision for mobility and transportation. Be prepared to articulate your reasoning clearly and back it up with data or examples where possible.