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You're a PM at Revolut. How would you improve our referral program over the next 3 months?
- Strategy
- Top-Interview
- Easy
- 10 min
Focus on identifying specific pain points or limitations in the current referral program. Consider user motivations for referring friends and the incentives offered. Analyze competitor referral programs to find best practices and innovative ideas. Propose measurable goals for the improvements you suggest, such as increasing the referral conversion rate or the number of new users acquired through referrals. Finally, outline a clear timeline for implementation, including any necessary resources or cross-functional collaboration needed to execute your plan effectively.
What this question tests
- Strategy
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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