As the PM at Netflix, after launching Netflix Podcasts 6 months ago, how do you define and measure the success of this initiative?

Focus on identifying key performance indicators (KPIs) that align with Netflix's overall business goals and the specific objectives of the Podcasts initiative. Consider metrics such as listener engagement (e.g., average listen duration, completion rates), subscriber growth, and retention rates. Discuss how these metrics can be tracked over time and what benchmarks would indicate success. Additionally, think about qualitative feedback from users, such as ratings and reviews, and how that could complement your quantitative data. Be prepared to explain how you would adjust strategies based on these metrics to optimize the Podcasts offering.