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You're the PM for Instagram Stories. What is your North Star metric?
- Metrics
- Top-Interview
- Easy
- 20 min
Focus on identifying a single metric that encapsulates the overall success and user engagement of Instagram Stories. Consider metrics that reflect user retention, content creation, and interaction, such as daily active users (DAUs) engaging with Stories or the average time spent on Stories per user. Justify your choice by explaining how this metric aligns with Instagram's broader goals and how it can drive product decisions. Be prepared to discuss potential challenges in measuring this metric and how you would address them.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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