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You're a PM on Facebook Watch working on a redesign that improved watch time but dropped likes and comments. Should you ship this?
- Metrics
- Top-Interview
- Hard
- 15 min
Focus on analyzing the trade-offs between watch time and engagement metrics like likes and comments. Start by discussing the importance of watch time as a key performance indicator for video platforms, emphasizing how it can lead to increased ad revenue and user retention. Then, evaluate the implications of decreased likes and comments—consider user engagement, community interaction, and potential impacts on content creators. Finally, propose a data-driven approach to make your decision, such as A/B testing the redesign with a subset of users to gather more insights before a full rollout.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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