Estimate incremental revenue from an AI shopping assistant during a holiday sale

Focus on breaking down the components that contribute to incremental revenue from the AI shopping assistant. Start by estimating the total number of users who will engage with the assistant during the holiday sale. Consider factors such as average order value, conversion rates, and the expected uplift in sales due to the assistant's recommendations. Additionally, think about the duration of the holiday sale and any seasonal trends that might affect purchasing behavior. Be prepared to justify your assumptions with data points or industry benchmarks, and clearly outline your calculations step by step.