How would you reduce cancellations on Uber?

Focus on identifying the root causes of trip cancellations by considering both user and driver perspectives. Start by analyzing user feedback and cancellation patterns to pinpoint common triggers, such as pricing, wait times, or app usability. Propose specific design changes or features that could address these issues, such as improved communication during the ride request process or incentives for drivers to accept rides promptly. Additionally, think about how you would validate your hypotheses through user testing or A/B testing before implementing your solutions. Be prepared to discuss how your design choices could enhance the overall user experience while balancing the needs of drivers.