How would you run the first 90 days after taking over Creator Studio

Problem Statement Description

Product context: Meta is a social technology company; its products include Facebook, Instagram, WhatsApp, Messenger, Threads, Quest, creator tools, and ads.

You have just taken over Meta’s Creator Studio, with a particular focus on community admins who use it to manage publishing, engagement, moderation, performance insights, and monetization across Meta surfaces. The interview asks how you would run your first 90 days as the product owner, not what feature you would immediately build.

Your response should show how you would quickly understand the product, users, business context, team health, and current execution risks before making decisions. Community admins may be managing large audiences, multiple contributors, safety-sensitive content, monetization expectations, and cross-platform distribution needs, so the operating plan should account for both day-to-day workflow reliability and longer-term product direction.

This is an execution question: the interviewer is looking for how you structure time, align stakeholders, diagnose priorities, make trade-offs, and create momentum without overcommitting too early.

Your operating plan should consider:

- How you would divide the first 90 days into phases such as learning, diagnosis, prioritization, planning, and execution

- Which users, internal teams, and stakeholders you would meet, and what you would try to learn from each

- How you would assess current product health across usage, retention, publishing success, moderation burden, creator/admin satisfaction, monetization, and support escalations

- How you would identify the most important dependencies across engineering, design, data science, integrity/safety, ads, monetization, partnerships, and support

- How you would decide whether to continue, pause, accelerate, or sunset existing initiatives

- What operating cadence, ownership model, and communication mechanisms you would establish with the team

- How you would define early go/no-go criteria, launch readiness, rollback expectations, and risk management for near-term work

- How you would balance quick wins with deeper strategic decisions in a competitive creator and community management market

The goal is to present a practical 90-day leadership and execution plan that demonstrates judgment, sequencing, stakeholder management, and the ability to create clarity for a complex Meta product serving high-value community admins at scale.