Only 1 in 5 riders tips their driver after a ride. How would you improve this?

Focus on understanding the underlying reasons why riders may not be tipping their drivers. Consider factors such as the user experience during and after the ride, the visibility of the tipping option, and the perceived value of the service provided by the driver. Explore potential design solutions that could encourage tipping, such as integrating prompts or reminders, enhancing the emotional connection between riders and drivers, or offering incentives for tipping. Be prepared to discuss how your proposed changes could be tested and measured for effectiveness.