Prioritize a quarterly roadmap for Reservations at global scale

Problem Statement Description

Product context: Uber is a mobility and delivery platform; its products include rides, Uber Eats, grocery and retail delivery, freight, driver and courier tools, and marketplace pricing.

Uber Reservations lets riders schedule trips in advance, with airport travelers being a high-stakes segment because missed pickups can mean missed flights, poor trust, and expensive support interventions. You are responsible for shaping the next quarterly roadmap for Reservations across multiple global markets, where supply availability, driver incentives, airport rules, rider expectations, and local operations vary significantly.

In this execution interview, you should define how you would prioritize a limited set of roadmap bets for the quarter while balancing reliability, marketplace liquidity, safety, rider confidence, driver experience, and unit economics. The roadmap should account for global scale rather than a single-city launch, and should make clear how airport-traveler needs differ from standard on-demand rides.

You are not expected to design every feature in detail. Instead, focus on how you would structure the operating plan, make prioritization decisions, sequence work, coordinate cross-functional teams, and manage launch risk across markets.

The experience should consider:

- The key user workflows for airport travelers, drivers, local operations teams, support agents, and marketplace teams.

- The main friction points in scheduled airport trips, such as pickup reliability, flight timing uncertainty, driver commitment, cancellations, pricing trust, and support escalation.

- How to evaluate and prioritize roadmap items using customer impact, business impact, operational complexity, technical feasibility, and market readiness.

- Owners and dependencies across product, engineering, data science, design, marketplace, pricing, safety, legal, airport operations, and regional teams.

- Sequencing across the quarter, including what should be built, tested, launched, expanded, or deferred.

- Go/no-go criteria for market rollouts, including supply readiness, reliability thresholds, support readiness, and regulatory or airport constraints.

- Risk management, rollback plans, incident response, and communication plans for riders, drivers, operations, and leadership.

- How success would be tracked during and after launch, including leading indicators, guardrails, and review cadences.

Your goal is to present a clear quarterly execution roadmap for Uber Reservations at global scale, showing how you would make trade-offs under constraints, align teams around the highest-impact work, and reduce launch and operational risk for airport travelers.