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Should Agoda make the stay free for users who write reviews for new hotels?
- Metrics
- Top-Interview
- Medium
- 20 min
Focus on evaluating the potential impact of offering free stays in exchange for reviews on Agoda's business model. Consider the metrics that would indicate success, such as the increase in the number of reviews, user engagement, and the effect on hotel bookings. Analyze the cost implications of this strategy, including how it might affect profit margins and customer acquisition costs. Discuss potential risks, such as the quality of reviews and the possibility of attracting insincere feedback. Finally, think about how this initiative could enhance Agoda's competitive positioning in the market.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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