What strategic reasons might Meta have for building Meta Pay? What objectives should Meta set for Meta Pay? What metrics would you use to measure its success?

Focus on identifying the strategic motivations behind Meta's decision to develop Meta Pay, such as enhancing user engagement, increasing transaction volume, or integrating with other Meta services. Consider the broader competitive landscape and how Meta Pay could position the company against rivals in the fintech space. When setting objectives, think about specific, measurable goals related to user adoption, transaction frequency, and revenue generation. Finally, outline key performance indicators (KPIs) that would effectively gauge success, such as the number of active users, transaction value, and customer satisfaction scores. Be prepared to justify your choices and explain how they align with Meta's overall business strategy.