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You're a PM at Spotify considering adding a feature for artists to go live. Should you invest in this?
- Metrics
- Top-Interview
- Hard
- 15 min
Focus on identifying key metrics that would help evaluate the potential success of the live feature for artists on Spotify. Consider user engagement metrics, such as the average time spent on the platform and the frequency of artist interactions. Analyze potential revenue impacts, including subscription growth and advertising opportunities. Discuss how you would gather data from similar features on competing platforms and how that data could inform your decision. Finally, outline a framework for measuring the feature's performance post-launch to ensure it meets your initial investment criteria.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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