You're a PM for Instagram Reels. Why has Meta invested in this product? Should they invest more? What goals and metrics would you track for the next 12 months?

Focus on understanding Meta's strategic objectives for Instagram Reels, particularly in relation to competition and user engagement. Analyze the current market landscape, including TikTok's influence, and articulate how Reels can enhance user retention and attract new users. When discussing whether to invest more, consider both qualitative and quantitative factors, such as user growth rates, engagement metrics, and revenue potential. For the goals and metrics, prioritize key performance indicators like daily active users (DAUs), average watch time, and user-generated content volume, and explain how these metrics align with broader business objectives over the next year.