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You're a PM for Instagram Stories considering to increase the expiration time. What metrics would you examine?
- Metrics
- Top-Interview
- Hard
- 15 min
Focus on user engagement metrics, such as the average time users spend viewing Stories and the completion rate of Stories before they expire. Consider retention metrics to understand how changes in expiration time might affect daily active users and the frequency of Story uploads. Additionally, analyze user feedback and sentiment to gauge how the change could impact user satisfaction. Finally, evaluate the impact on advertising metrics, including impressions and click-through rates, as longer expiration times may influence ad performance within Stories.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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