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You are a PM at Uber. How would you expand business to target elderly users?
- Product Design
- Top-Interview
- Hard
- 20 min
Focus on understanding the unique needs and challenges faced by elderly users when using ride-sharing services. Consider accessibility features, user interface design, and the overall user experience tailored for this demographic. Discuss potential partnerships with senior living communities or healthcare providers to increase awareness and adoption. Highlight specific features that could enhance safety and comfort, such as in-app assistance or driver training programs. Finally, think about marketing strategies that resonate with elderly users and their caregivers, ensuring your approach is both empathetic and practical.
What this question tests
- Product Design
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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