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You're a PM at Facebook. How would you decide whether to remove the profile photo step from the onboarding experience?
- Metrics
- Top-Interview
- Easy
- 10 min
Focus on identifying key metrics that could indicate the impact of the profile photo step on user onboarding and retention. Consider metrics such as completion rates, time to onboard, and user engagement levels post-signup. Discuss how you would gather qualitative feedback from users about their experience with this step and its perceived value. Additionally, outline any A/B testing you would conduct to measure the effects of removing the step on overall user satisfaction and long-term retention. Be prepared to weigh the trade-offs between a streamlined onboarding process and the potential benefits of having a profile photo for user engagement.
What this question tests
- Metrics
- Structured problem solving
- Communication
- Trade-off reasoning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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