You're the PM for Facebook Reactions. With reactions up 20% but comments down 10%, what actions would you take?

Focus on analyzing the implications of the increase in reactions alongside the decline in comments. Consider the potential reasons behind these trends—are users finding reactions sufficient for engagement, or are they less inclined to engage in discussions? Discuss how you would gather user feedback to understand their motivations and preferences. Propose specific actions to balance engagement, such as enhancing comment features or promoting discussions, and consider how these changes could impact user experience and overall platform engagement. Be prepared to discuss metrics you would track to evaluate the success of your initiatives.