You realized that Monthly Active Users (MAU) are down for this month. What would you do?

Focus on identifying potential causes for the drop in Monthly Active Users (MAU). Start by analyzing user engagement metrics and trends over the past months to pinpoint any significant changes. Consider external factors such as market trends or competitor actions that might influence user behavior. Discuss how you would gather qualitative feedback from users, such as surveys or interviews, to understand their experience. Finally, outline a plan for testing hypotheses and implementing changes to improve user engagement, including metrics to track the effectiveness of your interventions.