As a PM for Instagram Shops, how would you increase the number of transactions?

Focus on identifying key metrics that directly correlate with transaction volume, such as conversion rates, average order value, and user engagement levels. Consider the user journey from discovery to purchase and pinpoint potential friction points that could be optimized. Explore strategies like enhancing product visibility, improving the checkout process, or introducing promotional campaigns. Be prepared to discuss how you would measure the effectiveness of your initiatives and iterate based on data-driven insights. Lastly, think about how to leverage Instagram's unique social features to encourage more transactions.