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Design a phased migration plan for Sales Navigator without hurting users
- Execution
- Easy
- 10 min
Problem Statement Description
Product context: LinkedIn is Microsoft's professional network; its products include profiles, feed, jobs, recruiting, LinkedIn Learning, sales tools, messaging, and ads.
LinkedIn Sales Navigator is a paid B2B product used by sales representatives, account executives, sales managers, and revenue operations teams to find prospects, manage lead and account lists, receive alerts, send outreach, and sync activity with CRM systems. You are asked to design a phased migration plan for Sales Navigator while minimizing disruption to active users and enterprise customers.
Assume LinkedIn is moving users from an existing Sales Navigator experience, system, or workflow to a newer version. The migration may affect high-value workflows such as saved leads, account lists, search filters, alerts, seat permissions, CRM integrations, onboarding, reporting, and daily seller productivity. The plan should account for both individual sellers and enterprise admins who manage teams, data access, and adoption.
This is an execution-focused question. The emphasis is not on inventing new product features, but on how you would safely plan, sequence, monitor, communicate, and roll out the migration so that users retain trust in Sales Navigator and LinkedIn’s professional data ecosystem.
The migration plan should consider:
- Which users, accounts, teams, or workflows should be migrated first versus later
- Dependencies across data migration, CRM sync, permissions, billing, search, alerts, and customer support
- How to define readiness criteria before each phase begins
- How to monitor user impact, adoption, errors, latency, support tickets, and workflow completion
- Go/no-go decision points, rollback paths, and contingency planning
- Communication plans for sellers, sales managers, admins, customer success, and support teams
- How to handle enterprise customers with custom configurations or high business-critical usage
- Launch risks that could reduce trust, interrupt sales activity, or create revenue exposure
The goal is to present a practical phased execution plan that protects core Sales Navigator workflows, gives LinkedIn clear control points during rollout, and ensures users can continue prospecting, managing accounts, and collaborating with their teams with minimal disruption.
What this question tests
- Execution Rigor
- Prioritization
- Cross-functional Leadership
- Launch Planning
Practise this question under interview conditions. Answer it out loud against a timer with an AI interviewer that asks follow-ups, then review the scored report.
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