Redesign the mobile experience of Express for document workers

Problem Statement Description

Product context: Adobe is a creative, document, and marketing software company; its products include Creative Cloud, Photoshop, Illustrator, Acrobat, Adobe Express, Firefly, and Experience Cloud.

Adobe Express helps people create polished visual content quickly, but this question focuses specifically on document workers using Express on mobile. These users may be creating, editing, reviewing, repurposing, or sharing documents such as flyers, reports, proposals, presentations, one-pagers, social assets derived from documents, or lightweight marketing collateral while away from a desktop.

Assume the user is not necessarily a professional designer. They may be an office worker, marketer, educator, sales team member, small business operator, or enterprise employee who needs to make document-based content look professional under time pressure. The mobile context introduces friction around file import, text editing, layout control, brand consistency, collaboration, approvals, exporting, and switching between desktop, cloud storage, email, chat, and productivity tools.

Your task is to redesign the mobile Express experience for this segment. Focus on understanding the document worker’s workflow, identifying the highest-impact pain points, and defining a mobile product experience that makes document creation and editing faster, more trustworthy, and more useful without simply copying the desktop experience onto a smaller screen.

The experience should consider:

- The core jobs document workers are trying to complete on mobile, including creating from scratch, editing existing files, converting formats, reviewing, commenting, and sharing

- Where mobile-specific friction appears in the workflow, such as precise editing, template selection, file management, collaboration, approvals, and export quality

- How Express should balance ease of use for non-designers with enough control for professional-looking document output

- How Adobe strengths such as creative assets, templates, PDF/document heritage, brand controls, and generative AI could fit into the experience

- How users move between mobile, desktop, cloud storage, email, messaging apps, and workplace tools

- Trust considerations such as preserving formatting, version history, permissions, brand compliance, accessibility, and responsible use of AI-generated content

- Collaboration needs for teams, including comments, handoff, approvals, and sharing with stakeholders who may not use Express

- Success signals that would indicate the redesigned experience is meaningfully better for document workers

The goal is to frame a clear user-centered redesign opportunity for Adobe Express mobile, define the most important user problems, and outline what the product experience must support to help document workers confidently create, edit, and share high-quality document-based content from their phones.