Redesign the mobile experience of Express for document workers

Problem Statement Description

Product context: Adobe is a creative, document, and marketing software company; its products include Creative Cloud, Photoshop, Illustrator, Acrobat, Adobe Express, Firefly, and Experience Cloud.

Adobe Express is increasingly used by non-design professionals who need to create, edit, adapt, and share polished document-based content quickly. In this question, “document workers” may include marketers, sales teams, educators, small business owners, HR teams, consultants, and office professionals who work with flyers, one-pagers, proposals, reports, presentations, social-ready document assets, and branded templates.

The task is to redesign the mobile experience of Adobe Express for these users. Focus on the end-to-end mobile workflow: discovering or starting from a document, editing text and layout, applying brand assets, collaborating or getting approvals, exporting or sharing, and making quick changes while away from a desktop. The current friction to explore may include small-screen editing complexity, file and template discovery, formatting confidence, collaboration handoffs, versioning, asset management, and trust in AI-assisted creation.

Your scope should stay centered on the mobile product experience for document-centric work, not a full redesign of Adobe Express across all creative formats. You may consider how Express fits within Adobe’s broader strengths in creative tools, document workflows, enterprise trust, collaboration, and responsible AI, while recognizing that users may compare the experience with tools such as Canva, Figma, Microsoft apps, Google productivity tools, and AI-native creation products.

The experience should consider:

- The primary document-worker personas, their jobs-to-be-done, and the mobile moments that matter most

- The creation and editing workflow from template or existing file to final share/export

- Small-screen constraints around text editing, layout control, asset placement, and formatting confidence

- Brand consistency, approvals, collaboration, and handoff needs in team or enterprise environments

- How AI assistance could reduce effort without undermining user control, quality, or trust

- Integration points with files, cloud storage, Adobe assets, PDFs, presentations, and workplace tools

- Accessibility, reliability, offline or low-connectivity scenarios, and cross-device continuity

- Success signals that would show the redesigned experience improves productivity and confidence

The goal is to define a clear product design direction for a mobile Adobe Express experience that helps document workers complete real work quickly, confidently, and professionally on the go, while preserving Adobe’s strengths in creative quality, trusted workflows, and scalable collaboration.